Plan a Visit to Vermont’s Newly-Rebranded King Arthur Baking Company
King Arthur Flour, the first (and oldest) flour company in the United States, has officially rebranded. Welcome to the Norwich family, King Arthur Baking Company. After 230 years, the Vermont-based company, which began as a small, English-milled flour operation in Boston, thought it was time for an update to “better represent who [they] are today.” Despite the new name, the new brand (the crown of a “wheat king”), and the new rhetoric, Norwich’s King Arthur Baking is still the same time-defying marvel. And, luckily for you, The Norwich Inn is the closest hotel to King Arthur Baking’s 14-acre flagship campus, home to the most beloved baking school in the country.
King Arthur Baking’s Flagship Campus in Norwich, VT
While the Upper Valley’s natural beauty and neighboring Dartmouth College entice droves of travelers to the region, the area’s main draw remains King Arthur Baking’s multi-purpose complex, conveniently located on U.S. Route 5. Main Street’s Norwich Inn lies a mere mile north of the dreamy, modernized campus. Perhaps a scenic bicycle ride to and from King Arthur Baking should be in store this autumn? Although, The Norwich Inn offers $5 (each way) shuttle services to the campus.
The 14-acre estate is home to a sleek, aromatic cafe, a well-stocked retail store, and, of course, the baking school, including four distinct classes. The outdoor patio is an idyllic place to picnic or work remotely with a cup of joe and a fresh-baked chocolate croissant by your side. Prized cafe menu items include the soupe du jour, the turkey and chipotle jam sandwich, and the wood-smoked bacon and egg sandwich. Once COVID-19 is in the rearview mirror, we expect King Arthur Baking’s full-service gourmet dinner experience to resume. Don’t forget to return home with a cookbook, baking tool, jar of artisanal jam, or vat of locally-sourced maple syrup.
King Arthur’s Growing Online Presence
One of the main reasons Norwich’s King Arthur Baking wholly rebranded was its growing online presence, combined with the nation’s current state. Because of various stay-at-home orders and quarantine measures, many Americans are spending much of their newfound time in the kitchen. Amateur bakers from all over the world began utilizing King Arthur’s Baker’s Hotline, in hopes of providing aid to those struggling with a new recipe. According to recent food trends, the hotline received over 45,000 questions in three months. The folks at King Arthur Baking also provide hundreds of recipes to coincide with the most recent seasonal shifts. They cover it all: doughnuts and cobblers to shortcakes and popovers.
Hotels near King Arthur Baking Company: The Norwich Inn
The Norwich Inn is not only the nearest hotel to Vermont’s own King Arthur Baking Company, but we also offer special baking school packages. For example, the Long Live the King package includes a 20 percent discount on lodging, a complimentary Jasper Murdock Ale, a block of Whistling Pig Ale Cheddar (in collaboration with Vermont Farmstead Cheese), and a free shuttle to King Arthur’s campus. The package runs through March 31, 2021. Remember: Classes are subject to availability, so please check times at your earliest convenience. The Norwich Inn itself was established in 1797; thus, it typically allures romance-starved couples, history buffs, and lovers of fine ales and gourmet cuisines. Please give us a call today at 802-649-1143 to learn more about the Long Live the King package and our many on-site luxuries.